Yesterday French brand Makeup Forever decided to let IG know that Rihanna’s Fenty Beauty line isn’t the only one to carry a wide array of foundation shades.
In a now deleted Instagram post showing its foundation offerings, the caption read, “40 shades is nothing new to us. Since 2015, the UltraHD foundation released 40 shades for everyone’s unique skin tones understanding the difference between red and yellow undertones. With expertise, time and passion, we shall continue to develop and improve our products for pros, for you, for everyone.”
Rihanna had time yesterday when she decided to weigh in on the post, commenting on the color offerings, “lol still ashy” followed by a second comment reading “shook,” implying the brand was intimidated by Fenty Beauty’s arrival on the scene.
But Makeup Forever’s point was totally accurate. It has had 40 plus shades and before Fenty Beauty came on the scene just last month, Makeup Forever’s UltraHD foundation was a real viable option for Black women.
While I enjoy a clap back, I also enjoy facts.
Rihanna deleted her sassy clap back not long after, but her navy caught word, filling the post with mocking responses.