Fly Fashion: The Ulla Johnson Sample Sale Is Worth The Hype

By now, you’re probably waiting in line for the Ulla Johnson Sample Sale at 260 Sample Sale on Wooster Street in Soho. I went yesterday as a VIP to preview the sale and I’m here to tell you: it’s worth the wait.

I see you, you’re waiting in line, and it’s hot’s AF out. New York is under a heat advisory but fashion first, right? You probably have to pee because you had an iced coffee right before you stood in line. You forgot to bring your book. Your left Airpod just went out and you realized that you didn’t charge your Airpod case last night. You’re a hot, sweaty, music-less, no book-having, mess while waiting in line for the Ulla Johnson sample sale.

But once you walk through the doors of 260 Sample Sale- you will be in a heaven that consists of beautifully crafted sundresses and knitwear with exaggerated shoulders. You’ll find prints on prints on prints. I love the ease of Ulla Johnson’s clothing, her pieces aren’t fussy.

The price point at the sale is great. The sizing is a little tricky as a lot of the pieces are samples with no tags. I scored a jumpsuit that has the manufacturing tag of a small. It fits well, and I'm no small.

Some shoes are samples sizes with only a few pairs of each but there are also production shoes that come in all sizes. I wanted these boots so bad, they would've been perfect for the fall. Pumpkin Spice me.

You'll also find a huge collection of bags and jewelry and the coats are adorable.

It's a great sale that's worth the hype and the wait.