Fly Fashion: Telfar Bags Now Available for Guaranteed Pre-Order

Telfar is constantly trending on my Twitter feed. The love for the Black-owned brand is inspiring, especially given the lack of diversity within fashion houses, it’s nice to see hype over a brand that is for inclusivity. 

Dubbed the “Bushwick Birkin,” the It bag is seen all over Brooklyn, yet the “Shopping Bag” always sells out in minutes, much to the dismay of Twitter users hoping to hop on the trend.

Telfar is making its constantly sold out “Shopping Bag” easier to buy online. With an online shopping event on Wednesday, the brand is launching its Bag Security Program, during which shoppers can pre-order the coveted bag in “any size, any color, any quantities.” For 24 hours beginning at midnight on Aug. 19, fans can pre-pay for “guaranteed delivery” of the hot bag by no later than Jan. 15, 2021.

“We are not about hype and scarcity,” wrote Telfar. “We didn’t set out to make an impossible to get product. The whole point of our bag is accessibility and community.”

Launched in 2014 by Telfar Clemens, the genderless label’s “Shopping Bag” is available in three sizes with accessible price points (ranging from $150 to $257) and has been regularly sold out since it debuted.

The Bag Security Program is a dope way to secure one of the most sought out bags.

Log onto shop.telfar.net, starting a few minutes after midnight on Wednesday, place your order, and secure your bag.