This Brand Went Where Rihanna's Fenty Beauty Should've

Celebrating the beauty of diversity! With over 30 shades available, our longwear liquid pigments are not only water, sweat and transfer resistant but each shade has its own special blend of color correctors to fit your needs. Available at www.apdg.co

A post shared by A. P. D. G. ® (@a.p.d.g) on Apr 24, 2017 at 6:33am PDT

A.P.D.G.'s Longwear Liquid Pigments is where I wished Rihanna’s Fenty Beauty went. Rihanna’s line does have multiple colors for women of color but I really wanted her as a Black woman to delve more into the dark skin shades, not just the standard ones.

Honestly, I don’t have a problem with finding foundation. And I barely wear it.  My skin is fleeky (shout out to water, Lush’s Movis, Mario Badescu Facial Spray with Aloe, Herbs & Rosewater and Palmer's Cocoa Butter). When I wear makeup, I wear my $3.99 Black Radiance True Complexion BB Cream in Brown Sugar.

But my problem with Rihanna’s Fenty Beauty isn’t if I can find my shade; I’m deeply concerned with the limited foundation shade ranges of makeup companies whether I can find my shade or not. It’s not a “me” problem, it’s a “we” as in women of color problem.

Rihanna’s Fenty Beauty should have undoubtedly had more darker skin shades, especially as a 40 foundation shade line.  And especially since she is a Black woman, a global star and an influencer.  She should have went there. As soon as Fenty Beauty dropped, Kylie dropped “darker” shades and Marc Jacobs dropped “darker” shades.

A.P.D.G's CC33

But their darker shades are the standard. Imagine if Rihanna’s line went as deep as A.P.D.G.'s CC33? And then the other brands followed suit?  It would have changed the game.

A.P.D.G.'s Longwear Liquid Pigments is the only brand that is truly filling in major gaps in the market. Their 33 varying hues range from a porcelain white to an almost pitch black.

Of all the beauty brands that are currently positively representing deeper skin tones, A.P.D.G. wins for the deepest shade available. And that's not the only deep shade available. Instead of featuring one one-size-fits-all deep shade or even three token dark shades, A.P.D.G.  is focused on making about 16. They span undertones and prove that the deeper side of the foundation shade spectrum shouldn't be minimized to a couple choices.

And A.P.D.G. is curely free. This is a brand worth the hype and this is where Rihanna’s line should have went.